We pick an obscure European pro rider who is doing the TDU. Someone who no one has heard of before, will probably not get a Tour de France spot, and is making minimum wage fetching bottles for his team leader. Preferably non english speaking.
We all make an effort to cheer him like crazy, every time we can see him during the TDU. We can even work out how to cheer him on in his native language.
Result: Obscure pro wonders where the heck this mysterious fanbase has come from, and is confused but delighted.
Any suggestions as to whom to pick?